Inside-Out Meets Outside-In.

How to Plan A Business Strategy That Actually Works in 2026. Most organisations plan 2026 with the best of intentions - but not always with a clear view of what customers are actually experiencing.

In this 40-minute webinar, Cloud9 Research and Customer Frame bring together two critical lenses that leaders need right now:

• the inside-out view — how organisations design, operate and deliver

• the outside-in view — how customers actually feel, behave and decide

You’ll see how relying on only one of these perspectives creates blind spots - and how combining them leads to stronger decisions, better alignment and improved commercial outcomes.

We’ll also share powerful case studies including:

• How stronger internal alignment drove long-term, organisation-wide success and smashed targets

• How deep customer insight transformed flailing communications into a highly impactful campaign

Who this webinar is for

This session is designed for:

• Senior leaders responsible for strategy, growth or transformation

• CX, marketing and operations leaders shaping 2026 plans

• Teams who want to reduce risk and plan with confidence - not assumption

What you’ll get from the session

You’ll walk away with:

• A clear way to pressure-test your 2026 CX plans

• Early warning signs that indicate risk in your current strategy

• A practical planning framework that connects customer reality with business execution

Presenters

• Marie Rehal, Founder, Cloud9 Research
  Outside-in customer insight and lived experience

• Sueanne, Founder, Customer Frame
  Inside-out CX strategy, capability and alignment

Session details

• Duration: 40 minutes

• Format: Live webinar (recording available)

• Cost: Free

If you’re making decisions now that will shape your business strategy in 2026, this session will help you do it with greater clarity and confidence - and fewer blind spots.

Registration link coming shortly.