We unlock consumer insights to drive business growth.
Turning deep customer understanding into powerful strategies that fuel smarter decisions, stronger brands and real transformation.
Our approach
We're a boutique insights and strategy lab with a single goal to help ambitious organisations know their customers better and make decisions that matter. Whether you’re launching, growing or pivoting, we uncover the "why" behind the "what" to get you ahead.
“Few have the skills to truly understand your customers like Marie does. Marie has a deep understanding and expertise in all things customer related. Her attention to detail ensures she captures the requirements accurately and delivers effectively first time. Marie is personable and approachable and a pleasure to work with.
Any organisation will be lucky to access her knowledge and expertise in knowing your customers needs and designing engaging experiences.”
Our services
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Qualitative research
We go deep with real people to uncover motivations, moments and unmet needs.
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Quantitative research
Not just data. We craft stories from the stats – clear, confident and decision ready.
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Customer journey mapping
We chart the emotional ups and downs across the customer journey, spotlighting moments that matter.
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Segmentation & personas
Your audience decoded. Meet the tribes, mindsets and behaviours behind the data.
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Brand & comms testing
We test tone, visuals and hooks to make sure your brand actually lands with your audience.
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Product & concept testing
Before you build it – we pressure-test it. Fast feedback, clear answers, launch with confidence.
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Tracking & performance
Stay in tune with changing attitudes, satisfaction and performance over time.
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Workshops & co-design
Bring the right people together, unlock ideas and build future-fit solutions, together.
“In the six years that I have collaborated with Marie on projects, she has continuously demonstrated her expertise as a skilled behavioural researcher, a standout delivery project manager and a diplomatic stakeholder manager.
Marie’s professionalism and reliability are second to none. She always goes above and beyond what is being asked to answer pertinent questions well and in an actionable way.
She can navigate complex environments easily moving between digital, operational, and strategic teams to gain crucial insights that support swift implementation of proposed solutions.
Marie is a joy to work with”
“Last week I had the pleasure of collaborating with Marie. It was a powerful reminder of how impactful great partnerships can be.
So how does a retailer really win online? What’s the right mix? Where should they focus their efforts? And how does their brand and website need to speak to the customers they want next? Marie gets this. She understands online experience inside and out – which is rare.
While many people approach it through metrics like traffic, session duration or cart abandonment rates (which are important), true progress comes from seeing it through the consumer’s lens. That’s how you uncover not just what to improve, but how to get there - with fewer loopbacks and more momentum.
Marie’s a quick thinker, shaped by deep experience in digital usability. She’s just as comfortable shaping thinking at a strategic level as she is rolling up her sleeves to co-create something better. She brings clarity, confidence and brings out the best in everyone around her. She is bright, bubbly and fun to be with.
I have worked on and off with Marie for many years, which speaks to how much I value her thinking.”
🌟🌟🌟🌟🌟 (5 star review)
Gill Johnston. Founder, Snapshot 2025